Visual Effects

AR/VR

Visualization

Animation & Visual Effects

Software Development

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How do you design for a space, not just a screen? This talk will explore how to think outside of the box (literally) when creating immersive experiences for physical environments. We'll share insights into how our team approaches spatial design—from the earliest concept art to the final install—while always keeping the visitor experience a priority. We’ll cover the importance of prototyping early and often, we’ll look at strategies for working efficiently on small multidisciplinary teams, and we’ll discuss how stepping away from the computer can help creative problem-solving. Whether you're an artist designing with projections, VR/AR/XR, or touchscreens, this session will cover the framework involved in building immersive, accessible, people-first experiences.

From Screen to Space: Designing Immersive Experiences That Put Visitors First

Industry Talk

Nashville

Game Design

Subtractive Manufacturing

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How do you turn one of the most recognized buildings in the United States into an immersive digital experience? This case study will present the development behind an innovative immersive installation created in partnership with Cortina Productions and the White House Historical Association. Using real-time rendering and radar touch technology, a rectangular exhibition space was transformed into multiple rooms of the White House in The People’s House. We’ll walk through the project’s inception, from the 3D scanning of artifacts to the resolution of visual discrepancies between digital architecture and the physical limitations. A central challenge of the project was translating the rooms—each with unique dimensions and architectural features—into a single rectangular physical space, without sacrificing immersion. The talk will cover strategies for preserving historical accuracy while working efficiently, including the challenges of scale, optimization, material research, and accessibility.

Inside the Virtual White House: Designing an Immersive Historical Experience

Instructional Demo

AU Classes

From Screen to Space: Designing Immersive Experiences That Put Visitors First

Inside the Virtual White House: Designing an Immersive Historical Experience