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The Comeback Tour: How Barton Malow Rebuilt Trust in Desktop Connector

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    Description

    When your net promoter score (NPS) is 23 and nearly half your users are detractors, you don't just relaunch a tool you rebuild a relationship. Starting with only 32% of 1,200 project delivery team members on Desktop Connector, Barton Malow's construction technology team launched a 14-month, three-phase adoption campaign and finished at 92%, well past their 80% goal. In this session, we'll share the honest playbook: how we used survey data to make the business case, how we structured a phased rollout across a distributed workforce, how we built a support ecosystem to sustain momentum, and how we quantified 150,000 hours of potential annual savings. Transparency included.

    Key Learnings

    • Learn how to use NPS and survey data to diagnose user trust gaps and build a business case for a tool relaunch.
    • Learn how to design a phased, three-stage rollout strategy for driving technology adoption across a distributed workforce.
    • Learn how to build a sustainable support ecosystem help desk, CoP, regional champions, IT automation that outlasts the campaign.
    • Learn how to quantify file accessibility improvements as measurable ROI to communicate adoption value to project leadership.