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Power of Brand: The Story Behind Autodesk's First Ever Automotive Design Student Contest

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    Description

    In the automotive design space, how do we get students engaged with Autodesk tools? How do we make them aware of all the wonderful careers available within that space? That was the original idea behind our first ever design contest, "The Power of Brand.” Over four months, students showcased their creativity by creating a new vehicle inspired by a nonautomotive brand. Autodesk’s Alias and VRED software brought their design proposals to life. This lecture will recap the contest’s journey as well as the students' insights into their use of those tools—tools commonly used by automotive design studios around the world. Join us for a discussion on education, skill development, and the future of automotive design careers.

    Key Learnings

    • Learn about the contest’s impact, and how it engaged participants and challenged their skills.
    • Learn about real-world applications, including how Alias and VRED are used in a professionally given brief.
    • Explore automotive design and the diverse career paths enabled by proficiency in Alias and VRED.
    • Participate in Q&A to share and discuss insights on automotive design education.

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